CONVINCE all that
SPECIAL Brew was
brewed to
CREATE beery
PASSION. Cheerily
IMPLY that an on
DEMAND machine will
INDEED provide
SYMPATHY when needed
(after a fashion)
Today I have learnt about Special Brew.
Today I have learnt about Special Brew.
‘Special Brew was originally brewed by the Danes for Winston
Churchill. His visit to Copenhagen in 1950 was commemorated with a
'special' brew produced in his honour. Originally called V-øllet (V-Beer),
the drink followed the Danish tradition of producing a new beer to celebrate
outstanding events such as a royal occasion or European coronation. Churchill's
favourite drink was cognac, so in brewing him a commemorative beer, the brewers
at Carlsberg created a stronger lager with cognac flavours among its tasing
notes.
At Christmas in 1952 Special Brew was launched throughout Denmark,
and has been available in the UK since the '70's. Special Brew is a full
bodied, fruity tasting, strong lager with a good clean bitterness’ Beer facts
provided by the Carlsburg Group
